Wednesday, October 22, 2008

Are you an owner of the Co-op?

The first thing I ask each customer is, "Are you an owner of the Co-op?" Most of the time the customer pulls out their ownership card. But, when the customer is not an owner, I try to educate them about the benefits of owning an equity share in Tidal Creek.

"Becoming a Tidal Creek owner by purchasing an annual equity share creates many more opportunities to support a locally owned and operated natural food store AND save. Equity shares support the co-op's financial stability and makes it possible for us to thrive and better serve the community."

If that isn't enough incentive, I list the benefits to the individual:
  • Should the Co-op be profitable, based on the amount spent in the fiscal year, the owner may receive a patronage refund;
  • Eligibility for the Wild Card Discount - 5% off an entire order 6 times a year;
  • Owner appreciation day - 10% off an entire order twice a year; and
  • 10% off special orders;
The cost of an equity share is $30.00 per family per year. I know this seems expensive, but in my opinion it is well worth it. Patronizing local businesses and having access to high quality food are priorities of mine, and purchasing an equity share is a key way to support these ideals.

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